Rooted in Research
As a group of parents and
educational experts, we design
and build using research-backed
methods. 
Discover the thoughtful journey
behind our app.
Rooted in Research
As a group of parents and educational experts, we
design and build using research-backed methods. 
Discover the thoughtful journey behind our app.
What is creativity?
Creativity is the process of coming up with a
novel and useful idea. And yes, creativity can be developed.
Why does it matter?
87% of teachers and 77% of parents agree that students learn the most when they can creatively express what they know, but only 36% of students frequently "try different ways of doing things."
How can we develop creativity?
Research shows that guided play, a
child-led and goal-oriented learning
approach, outperforms in content
delivery and holds significant
potential to boost creativity.
What is creativity?
Creativity is the process of
coming up with a novel and
useful idea. 
Why does it matter?
87% of teachers agree teaching approaches that inspire creativity have a bigger payoff for students.
How can we develop
creativity?
Yes, creativity can be developed. Research shows that guided play, a child-led and goal-oriented learning approach, outperforms traditional methods in content delivery and holds significant potential to boost creativity.
Join Our Community
Help us bring creative learning to your children.
Limited playtest sessions! Reserve yours today.
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Meet Paige
Built on the four pillars of the Science of Learning, Paige offers
a creative sandbox for kids to explore and express.
Our Commitments to You
Children First
Children are at the heart of every decision we make. We are committed to understanding their world through their perspective.
Safety
Enjoy peace of mind with our advanced AI safety module that filters out inappropriate content, supported by human QA.
Privacy
Your child's privacy is paramount. We safeguard personal data with robust encryption and never share information.
Sustainability
Our AI is trained on proprietary content crafted in-house. We champion a responsible and sustainable creative environment.
Become a Parent Partner
Be part of our journey! Connect with the founding team
and help shape your child's educational future.
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References
Explore our curated list of research for a deeper understanding into the
scientific foundations behind our app.
Barron, F. (1955). The disposition toward originality. The
Journal of Abnormal and Social Psychology, 51, 478–485.
Campbell, D. T. (1960). Blind variation and selective
retentions in creative thought as in other knowledge
processes. Psychological Review, 67, 380–400.
Dietrich, A., & Kanso, R. (2010). A review of EEG, ERP, and
neuroimaging studies of creativity and insight.
Psychological bulletin, 136(5), 822.
Eysenck, H. J. (1995). Genius: The natural history of creativity.
Cambridge, UK: Cambridge University Press.
Gallup. (2019). (rep.). Creativity in Learning. Gallup.
Retrieved from https://www.gallup.com/education/267449/
creativity-learning-transformative-technology-gallup-
report-2019.aspx.
Guilford, J. P. (1950). Creativity. American Psychologist, 5,
444–454.
Guilford, J. P. (1967). The nature of human intelligence. New
York, NY: McGraw-Hill.
Hirsh-Pasek, K., Zosh, J. M., Golinkoff, R. M., Gray, J. H., Robb,
M. B., & Kaufman, J. (2015). Putting Education in
“Educational” Apps: Lessons From the Science of Learning.
Psychological Science in the Public Interest, 16(1), 3–34.
Kaufman, J. C., & Sternberg, R. J. (Eds.). (2010). The
Cambridge handbook of creativity. Cambridge, UK:
Cambridge University Press.
Plucker, J. A., Beghetto, R. A., & Dow, G. T. (2004). Why isn’t
creativity more important to educational psychologists?
Potentials, pitfalls, and future directions in creativity
research. Educational Psychologist, 39(2), 83–96.
Runco, M. A., & Jaeger, G. J. (2012). The standard definition of
creativity. Creativity Research Journal, 24, 92–96.
Simonton, D. Keith. (2013). Genius, Creativity, and
Leadership: Historiometric Inquiries. Reprint 2014.
Cambridge, MA: Harvard University Press.
Stein, M. I. (1953). Creativity and culture. The journal of
psychology, 36(2), 311-322.
Sternberg, R. J. (1985). Implicit theories of intelligence,
creativity, and wisdom. Journal of Personality and Social
Psychology, 49, 607–627.
World Economic Forum. (2023). (rep.). The Future of Jobs
Report 2023. World Economic Forum. Retrieved from
https://www.weforum.org/publications/the-future-of-jobs-
report-2023/.
Zosh, J. M., Hirsh-Pasek, K., Golinkoff, R. M., & A Dore, R. (2017).
Where learning meets creativity: The promise of guided
play. Creative contradictions in education: Cross
disciplinary paradoxes and perspectives, 165-180.
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Help us bring creative learning to
your children.  Limited playtest
sessions! Reserve yours today.
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